Unlock Your AI Creativity and Open Up the Possibilities
Curating a Post About How Marketers Should Embrace AI for Creativity
Link to the source is below. We are going to do a series of reviews on current articles that you may not have seen and that will also introduce you to some other content that can be helpful for you.
This article discussed how AI is changing so rapidly and how you can get started relatively easy, and much simpler than you probably think.
If you have used ChatGPT maybe you have also used custom GPTs. And if not they are worth a look although you do need a paid account to access.
There is so much available on the FREE side of these AI tools that you might not be inclined to pay each month for them.
And you very well may NOT need to pay for multiple services.
But to get creative with AI personally, and really take the way you use it to another level, you might want to choose one and try the paid side.
The first month using the expanded services of a paid account will decide if it is right for you.
However you are using AI, the most important part at least at this time is to remember the human side of it.
You have to guide the conversation.
But oh the results, discoveries and possibilities AI can provide for you.
When we first started using the various AI tools we learned how they really do come up with ideas and suggestions that you probably would not have on your own. At least one or two each time.
You have the benefit of collaborating with a creative partner that has access to so much data and yet you get the most out of it with your input also.
Content Creation
One of the most common uses of AI now is for content creation: content in the form of social media, blog articles, press releases, sales pages, email and more.
But that is pretty much basic AI.
What about if you used it for marketing? That is what this article focused on.
Here is a teaser of the topics and the link is provided below.
Consumer Insights
This is about a primary function and actually first step in marketing: your target audience.
They give good tips as you work with AI to not focus on a general response but to provide lots of detail and context to get back the best results.
Creative Angles
What is so valuable using AI is its ability to use its large language models to give you diverse and creative outputs.
The kind of results you get most likely you would not have been able to generate on your own.
Next Level
Your original thoughts might be very different from what AI creates for you, and this is a good thing.
Here is where a custom component, such as a custom GPT on Chat GPT, can be developed to not only go beyond what your first thoughts were, but to get very personalized and be a huge time saver while digging in much deeper that you thought possible with your project.
Lot of Choices
Whether you are an individual using AI for personal use, or working for a business, AI can help you think about new and abundant ideas without a high cost that might hold you back.
Literally anyone with access to the internet can get started using AI and having a real partner or assistant with arguably more knowledge and definitely faster answers.
The number of AI modes is growing daily.
We like, and have used ChatGPT, Claude, Perplexity, Google Gemini, Microsoft Copilot and some smaller models.
There are different image generation tools and video generation tools that are fantastic and each unique in what they can provide.
You can use them in combination with each other as well, as individual platforms can return different results.
We wrote a post about the common models and their strengths here: AI Tools.
It is easy to experiment with the options available and worth your time to determine which will work better for your personal or business use.
We love Social Media Examiner and the discussions and show notes they post weekly. They also have a show called AI Explored which is very informative. Get ready to take notes or visit their show notes page because they cover topics extensively.
Guest: Jenny Nicholson | Show Notes: socialmediaexaminer.com/a25